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Search Engine Marketing

Do you have a stunning web site with beautiful graphics but no one is looking at it? This is a common problem amongst web site owners. Search Engine Marketing (SEM) is the practice of getting your website visible on the major search engines such as Google and Yahoo.

The two main techniques for getting your website noticed on the web are: search engine optimisation and pay per click advertising campaigns. Your aim is simple, it is to help customers find your website and business.

Internet Marketing is a rapidly growing area and smart business owners are realising that one of the best ways to capture an online market is sthrough a combination of search engine optimisation and pay per click (PPC) advertising.

Search Engine Advertising is now the world's fastest growing advertising market. It is costs effective, measurable, increases brand awareness - and it works. If you are serious about increasing your website traffic, online advertising is the logical choice - you are targeting customers who are specifically looking for your product.

So, if you are a web site or business owner wanting to increase your sales and grow your business, then search engine marketing and advertising is the logical next step for you.


What is Search Engine Marketing??


Search Engine marketing has a huge advantage over traditional marketing methods in that it only appears when consumers want to know more about, or purchase, your product. You create the criteria for when your ad is going to appear, so that you are only paying to show your ad to people who actually want to buy your product.

Your ad appears to millions of potential customers all around the world but you only actually pay for your ad when a searcher clicks-through to your web site to either learn more about your products or to make a purchase (hence Pay Per Click).

It is simple, targeted, measurable and SMART! And with over 600 million searches performed worldwide each day, SEM definately has the potential to generate new business for you. Search engine marketing is without a doubt the most important form of onine marketing. Being highly visible to people who are searching for your product is the strongest way to draw in qualified visitors and it is the reason why search advertising is the fastest -growing form of advertising today.


Pay Per Click Advertising (PPC)

All major search engines now use some form of Pay Per Click listings to allow businesses to take advantage of the great opportunities available on the internet. Customers use search engines to seek out products and information, find local businesses and buy from online shopping sites - and the use of search engines is growing at a phenomenal pace.

Your PayPer Click advertising campaign is tailored to suit your budget, which helps to make it attractive to businesses of all sizes. Online advertising using PPC can deliver targeted, high quality traffic to your web site.

We design and maintain an online marketing campaign to boost your web site traffic while showing you how to maintain control of your PPC budget. We track the effectiveness of individual keywords (which we choose very carefully to maximise your return on investment) and write ads to generate interest in your business.


Search Engine Optimisation (SEO)

Search Engine Optimisation is a constantly changing, energetic and competitive process. Search engines change their algorithms, merge with each other, develop new products, share content and your competitors can complicate things, but we are ready for this challenge. Our detailed and ongoing knowledge of the SEO industry has given us the ability to help keep you ahead of the pack.

If you have a great web site backed up by a good product and excellent service, then SEO is the next step in building a great business which is highly visible to your target market.


SEARCH ENGINE MARKETING PACKAGES

The PayPerClick (PPC) Package - this is a minimum 6 month contract , where we help you to determine your budget, we choose the best keywords for a maximum ROI, we submit the ads to Google Adwords, suggest web site improvements that could help boost your rankings with the search engines, and report on your progress monthly. We consistently monitor the campaign to ensure that your keywords are working for you and that your budget is under control - we then make regular changes to ensure the best possible results.

Tracking customer conversions from search advertising data is useful because it allows you to cancel search ads that aren't performing, and maximise the ads that are. This means that you are not wasting money on strategies that don’t result in sales, and can then concentrate your ad budget on the targetted traffic that will actually create new business.


The Search Engine Optimisation Package
- this is a 12 month contract. We begin by reviewing your current website then we'll come back to you with an analysis of how well your si te is perfoming against your competitors and we'll make certain that any potential search engine penalisation issues on your web site are addressesd immediately.We constantly optimise your site by monitoring your traffic, optimising all pages, choosing great keywords and keyphrases, listing you with online directories as well as all the search engines, monitoring the number of pages that are indexed with the major search engines, and instituting a link programme to drive more links to your site. Your site will be worked on every week and you will be given monthly reports on the status of your web site. AND, if you don't have increased web traffic to your site by the end of the year, we will give you 100% of your money back! No risk to you at all and we have payment plans available.


The E Marketing Package
- we show you how to make your web site work for you by analysing where your clients are coming from by creating online surveys and then working out how to target potential customers more efficiently. We will audit your web site and your statistics, then advise on changes that need to be made to make your web site a more effective marketing tool for your business. We will help you implement online promotions, tell a friend and referral programmes, email newsletters, affiliate marketing, email letterheads, email auto responders, and many other marketing ideas. This programme can be complimented by The Search Engine Optimisation Package to really drive your business forward. The ultimate solution for your web site and your business.

With all of these packages, we will give you advice on how you can either modify your current graphics or web presence to maximise their potential, or we can give you a proposal for developing new strategies.

Your business is the focus of all of these new products and we work with you to make your business grow.
For more information on these products email us or phone 9440 7769 and we will be happy to help you.


 

A Dynamic Business.com poll on 28/2/07, showed that 53.3% of people surveryed reported that 20-60% of their business was generated through online marketing

 

"Of all marketers surveyed, 83.2% indicated that e-mail marketing would be the most important advertising medium they would use in 2007. Search marketing was second with 61.7% of respondents indicating that it would be the most important tactic this year, while contextual targeting was third with 27.7%."
Datran New York, Dec 2006
http://www.dmconfidential.com/blogs/column/
Marketing/1181/