Christmas is bearing down on us all and we are offering a 'Christmas Marketing' package to all of our clients.

A custom designed Corporate Christmas Card for your company to send to your customers or clients. These Christmas cards will be designed to your specifications and will include your choice of design on the front, your logo - any message you would like inside - and your contact details. A great way to thank your customers for their support throughout the year as well as a terrific way to promote your business.

Why spend money on a generic card when you can have a personalised card designed just for you.

The cost of 50 cards - 14cm x 14cm, full colour and printed on both sides, is just $220 (incl GST)

For more information, please contact us on 9440 7769 or email us.

Marketing Tip for November 2007 - Branding

A brand is just the thoughts that people have about your business. Your brand is made up of everything from your logo - the colours and style you use to represent your business, to your office, your printed material, your web site and also the presentation of your staff and yourself. All of these things combine to create the 'brand' that your business presents to potential customers. As Siimon Reynold of Love suggests, you should ideally be able to sum up your brand in a single word and then you should aim to reflect this word in every thing you do. Some examples of this are: Volvo = safe, Ferrari = fast, Virgin = fun.

Branding can make your business less price sensitive, less performance sensitive and allows your business to focus on quality rather than price. Your branding must be consistent so it is vital that you take a long term position and stay there. If you constantly change your brand - alter your logo, change your colours etc, you weaken your brand recognition and thus the value of your branding.

There are several ways to develop your brand. You can develop a:

USP - Unique Selling Proposition. What makes your business unique.

ESP - Emotional Selling Proposition. Involving emotion in your brand - eg " Thank you Mr Hooker" - LJ Hooker advertising.

TSP - Tribal Selling Proposition - people want to be a part of a tribe, so offering membership rewards or joining a club etc is appealing to many people.

Suggested reading : "How to get Everything you want out of All that you've got" by Jay Abraham