We have big plans this year to help your business flourish. We are excited to announce that we are opening a new branch of our company which will specialise in E-Marketing and Search Engine Marketing .

Search Engine Optimisation and Search Engine Marketing are aimed at driving traffic to your web sites and helping to generate more leads for your business.

Having a web site does not automatically mean that viewers will find you. E-Marketing can include things such as email newsletters, search engine optimisation, online polls and surveys, online referral programmes, email letterheads, email auto-responders, online promotions and affiliate programmes, just to name a few methods!

One great benefit of e- marketing is that it is measurable and much quicker than traditional marketing methods so you are able to evaluate your marketing efforts and make adjustments where required.

For more information, please contact us on 9440 7769 or email us.

Sydney Port Authority Security System built by Stephen Back wins the inaugural 'Innovation in Maritime Security Award' at the Australian Shipping and Transport Awards

Sydney Port Authority was thrilled to receive this award which recognised the fact that Stephen helped with implementing this initiative in such a short period of time

Ports including Newcastle, Flinders Ports, Tasports and Toll Geelong are utilising the services being provided by Sydney Ports.

The judges in their citation recognised the service being provided by Sydney Ports as flexible, automated and with a number of innovations including a web based on-line Management System, which can be securely accessed remotely.

Sydney Ports have also received considerable praise for winning this award from a number of people including the Acting Prime Minister, Mark Vaile and the Ports Minister, Joe Tripodi

Each month we will be bringing you a marketing tip to help you increase your business. For a complete list of all the marketing tips for the year, see our website - www.opacity.com.au

Marketing Tip for July 2007 - Send an Email Newsletter

A study conducted in December 2006 by Datran Media in New York *(http://www.dmconfidential.com/blogs/column/Marketing/1181/), found that "marketers still look to email marketing as a major weapon in their arsenal"

"Of all marketers surveyed, 83.2% indicated that e-mail marketing would be the most important advertising medium they would use in 2007. Search marketing was second with 61.7% of respondents indicating that it would be the most important tactic this year, while contextual targeting was third with 27.7%."

*So, why is e-mail marketing regarded so fondly? Of all respondents, 55.3% indicated that it was because it drove incremental revenue. In other words, it helps them to squeeze more juice out of its existing lemons. Another 19.1% said that it was because e-mail marketing reinforced its brand position, while another 8.5% said that it reactivated customers."

Email is a cost effective, quick and easy way to put your business name in front of as many prospects as possible. Build a database of email addresses and send them your latest offer, your most recent work, testimonials from satisfied clients, new services you may be offering etc.

How much would you pay to print a letterhead and post each one out? Email is quick, cheap and can be done very professionally while maintaining your branding and business message.

Contact us for more information about how E-Newsletters could work for your business.

Special Offer for July only!

Send an e-newsletter to your clients during July for just $100- (saving of $50)

*Client must provide their list of email addresses.
*Up to 1,000 email addresses to be sent under this offer.